[ lee-kuh ] [ eep-mah ]

Lieke Ypma is a dutch designer and engineer working in Mobility.

She is an advisor for user centered organizations. With her clients and teams, she involves in what it needs to create stuff people love. Depending on the client's maturity and need, Lieke works on strategy, products, metrics and tools that enable a healthy focus on user needs.  

Her 15 years of professional experience, with startups and large organizations, enable her to involve in UX/UI, service and
hardware development alike.

Follow @LiekeYpma or write an email.

User Centered Talks and Involvements
Fairtiq Forum Keynote, What the User Wants, November 2021
Mobility-Electronics Insights, User in B2B, November 2021
ITS World Congress Hackathon, Jury, October 2021
Fluidtime MaaS Symposium, User and Data, September 2021
Summerschool Citylab Berlin, Accesszones - Use of the Curb in Smart Cities, September 2021
Bicycle Show Velo Berlin,
Bikes & Luxury, May 2020
The Mobility Design Project, Jobs in Mobility, November 2019

User Centered Publication
VDV Blaues Buch, Ypma, Kucz, Naji, Ritzer, User centeredness in public transport comms, October 2019

Female Mobility Talks and Involvements
WiM Hamburg
February 2022
ADFC Tempelhof November 2021
Shaping Mobility Webinar March 2021
October 2020
European Transport Conference September 2020
Indimo Project August 2020
Ramboll Female Mobility Project August 2020
Women in Tech Network June 2020
Thingscon, Responsible IoT December 2019
Women In Mobility Summit November 2019
Urban Mobility Day June 2019

Female Mobility Publications
VCÖ Magazine Austria
, February 2022
RND "Weibliche Perspektive" May 2021
Was ist weibliche Mobilität?
Ypma Bellmann Pollack, Karuna, September 2020
Women move differently Ypma Bellmann Pollack, Word Economic Forum, January 2020
5 ways transport could step up a way for women Ypma Bellmann Pollack, Word Economic Forum, March 2020
Verkehr, ein Angebot von Männer für Männer Reidl, Riffreporter, November 2019
Female Mobility - Ideas that benefit all Lieke Ypma, Frieda Bellmann, Diana Pollack, October 2019

Various Engagements
University Think Tank: Mobility Society, February 2022 onwards
Amsterdam & Berlin: from A to B Keynote, February 2022
University & City of Berlin: Redesign Mierendorffplatz Initiator, February 2022
Civil Initiative: Changing Cities Nikolaus Core Team, December 2021
Civil Initiative: Sichere Wege für Tempelhof Founder, September 2020
Startup Coaching: Founder Institute Coach 2020-2021
University Lecturing: Macromedia University, Smart City Design Master, Since August 2018